One of the most important factors in determining whether or not people will buy your app is the rating. Especially if your app isn’t free, people will generally check the ratings and reviews before downloading your app. And if your app is a paid app, ratings and reviews can mean success or failure for your app.
When launching Fragment for Android, our first though was making a kick ass app, but then we needed to think about how to ensure that users remembered to go back to the Play Store to share their experience by rating the app. It’s quite common for apps to display a generic dialog after a while prompting the user to rate the app, but we thought we could make this experience better.